Affiliate Program (Amazon.com)

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Amazon derives about 40% of its sales from affiliate marketing called  "Amazon Associates" and third-party sellers who sell products on Amazon. Associates receive a commission for referring customers to Amazon by placing links on their websites to Amazon, if the referral results in a sale. Worldwide, Amazon has "over 900,000 members" in its affiliate programs. Amazon reported over 1.3 million sellers sold products through Amazon's World Wide Web sites in 2007. Unlike eBay, Amazon sellers do not have to maintain separate payment accounts all payments are handled by Amazon.

Click Here to go website affiliate program amazon.com and Click here to go website that i create using affiliate program amazon.com 

History Of Nestle

Nestlé began in Switzerland in the mid 1860s when founder Henri Nestlé created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an alternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulated mixture of cow’s milk, flour and sugar. Nestlé’s first product was called Farine Lactée (“cornflour gruel” in French) Henri Nestlé. The product was first used on a premature baby who could not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the nourishment that saved his life. Within a few years the first Nestlé product was marketed in Europe.

In 1874 the Nestlé Company was purchased by Jules Monnerat. Nestlé developed its own condensed milk to contend with its competitor, the Anglo-Swiss Condensed Milk Company. The Anglo-Swiss Condensed Milk Company made products like cheese and instant formulas. The two companies merged in 1905, the year after Nestlé added chocolate to its line of foods. The newly formed Nestlé and Anglo-Swiss Milk Company had factories in the United States, Britain, Spain and Germany. Soon the company was full-scale manufacturing in Australia with warehouses in Singapore, Hong Kong and Bombay. Most production still took place in Europe.

The start of World War I made it difficult for Nestlé to buy raw ingredients and distribute products. Fresh milk was scarce in Europe, and factories had to sell milk for the public need instead of using it as an ingredient in foods. Nestlé purchased several factories in the U.S. to keep up with the increasing demand for condensed milk and dairy products via government contracts. The company’s production doubled by the end of the war. When fresh milk became available again after the war, Nestlé suffered and slipped into debt. The price of ingredients was increasing, the economy has slowed and exchange rates deteriorated because of the war. An expert banker helped Nestlé find ways to reduce its debt. By the 1920s Nestlé was creating new chocolate and powdered beverage products. Adding to the product line once again, Nestlé developed Nescafé in the 1930s and Nestea followed. Nescafé, a soluble powder, revolutionized coffee drinking and became an instant hit.

With the onset of the Second World War, profits plummeted. Switzerland was neutral in the war and became increasingly isolated in Europe. Many of Nestlé’s executive officers were transferred to offices in the U.S. Because of distribution problems in Europe and Asia, Nestlé opened factories in developing countries in Latin America. Production increased dramatically after America entered the war. Nescafé became a main beverage for the American servicemen in Europe and Asia. Total sales increased by $125 million from 1938 to 1945. Nestlé continued to prosper, merging with Alimentana S.A., a company that manufactured soups and seasonings, in 1947. In the coming years, Nestlé acquired Crosse & Blackwell, Findus frozen foods, Libby’s fruit juices, and Stouffer’s frozen foods. Nescafé instant coffee sales quadrupled from 1960 to 1974, and the new technology of freeze-drying allowed the company to create a new kind of instant coffee, which they named Taster’s Choice.

Expanding its product line outside of the food market, Nestlé became a major stockholder in L’Oréal cosmetics in 1974. Soon after the company suffered with increasing oil prices and the slowing growth in industrialized countries. Foreign exchange rates decreased, in turn reducing the value of sterling, the pound, dollar and franc. Prices of coffee beans and cocoa rose radically, presenting further problems for Nestlé. The company decided to venture into the pharmaceutical industry by acquiring Alcon Laboratories, Inc. While trying to deal with unstable economic conditions and exploring its new ventures, Nestlé faced the crisis of an international boycott. Many organized groups began boycotting all of Nestlé’s products because they disapproved of Nestlé marketing its baby formula in developing countries. Problems like illiteracy and poverty caused some mothers to use less formula than recommended. In a watered down formula, vital nutrients are lessoned. Contaminated water presented another problem, since the formulas had to be mixed with water. The organizations argued that the misuse of formula resulted in the malnutrition or death of many infants in developing countries.

According to Nestlé the World Health Organization never made statements tying infant death or malnutrition with baby formulas. The company didn’t deny the superiority of breastfeeding and agreed that substituting breast milk for other substances could be very dangerous. Nestlé explained that breastfeeding and non-breastfeeding mothers in developing countries often gave their babies whole cow’s milk, tea, corn starch, rice water or a mix of flour and water. These alternatives were very unhealthy and a nutritional baby formula was a better choice. Nestlé says that it has never discouraged breastfeeding when it was possible. Nestlé agreed to follow the International Code in developing countries in 1984, and the boycott was suspended. It resumed several years later when the organizations believed Nestlé was sending free or low cost baby formulas to developing countries. Nestlé said it only sent formula to countries that allow donations for orphans, multiple births, and babies with no access to breast milk. The company has stopped all public advertising for formula in developing countries for almost 20 years. The boycott continues to some extent to this day without satisfactory resolution.

By the 1980s Nestlé had a new Chief Executive Officer. The company focused on improving its financial situation and continuing to expand. In the one of the largest takeovers at that time, Nestlé bought Carnation for $3 billion and parted with any unprofitable businesses. International trade barriers diminished in the 1990s, opening trade with parts of Europe and China. In the 1990s Nestlé acquired San Pellegrino, and Spillers Pet foods of the UK. With the acquisition of Ralston Purina in 2002, the Nestlé-owned pet care businesses joined to form the industry leader Nestlé Purina PetCare. The leading in the food industry, Nestlé brings in $81 billion in overall sales and has 470 factories around the world. Nestlé will continue to grow, introduce new products and renovate existing ones. The company’s mission is to focus on long-term potential over short-term performance. 

Catching me at The Time Magazines Special Issue

My name is Dhirar Bin mohd Salleh. Matrix number 207289. I'm taking Bachelor Business Administration (Hons) at Northern University of Malaysia. Major in Management. 

Extremely dependable and diligent professional who manages multiple tasks and works well under pressure. Be able to apply consultative approach to resolving issues. Extremely patient at providing clear and simple explanations and works closely with people to develop solutions to their problems.

My objective is Graduate who seeking for a position where I can apply my knowledge, leadership and business skills toward an opportunity with professional growth.

I have working experience as Sales Assistance at  MetroJaya Berhad and 7-Eleven. Don't forget to buy this magazines to get more information about me.

I like to create video

Introducing Corel VideoStudio Pro

Corel VideoStudio Pro guides you step-by-step through the process of capturing, editing, and sharing videos. The application also offers more than a hundred transitions, professional titling capabilities, and
simple tools for creating soundtracks.

To produce a video, you must capture or import footage from a cam corder or another video source. You can then trim the capture videos, arrange their order, apply transitions, and add overlays,animated titles, voice-over narration, and background music. These elements are organized on separate tracks in Timeline View and appear as chronologically arranged thumbnails in Storyboard View. Components of a project as displayed in Timeline View Video projects are saved as Corel VideoStudio Pro project files,
which contain information on the location of the clips, on the Library, and on how the movie has been put together. After you finish your movie production, you can burn it to a DVD or Blu-ray Disc, or export
the movie back to your camcorder. You can also output your movie as a video file for playback on a computer, or export your movie to mobile devices or the Web.

Click here to watch my video that i create using Corel VideoStudio Pro

Frederick Herzberg (hygiene theory)

Frederick Herzberg (1923-2000) was a clinical psychologist and pioneer of 'job enrichment’. He is regarded as one of the great original thinkers in management and motivational theory. Frederick Herzberg was born in Massachusetts on April 18, 1923. His undergraduate work was at the City College of New York, followed by graduate degrees at the University of Pittsburgh. Herzberg was later Professor of Management at Case Western Reserve University, where he established the Department of Industrial Mental Health. He moved to the University of Utah's College of Business in 1972, where he was also Professor of Management. He died at Salt Lake City, January 18, 2000.

           

His 'overriding interest in mental health' stemmed from his belief that 'mental health is the core issue of our times'. This was prompted by his posting to the Dachau concentration camp after its liberation. On his return to America, he worked for the US Public Health Service. His hygiene-motivation theory was first published in The Motivation to Work in 1959. Herzberg's work focused on the individual in the workplace, but it has been popular with managers as it also emphasized the importance of management knowledge and expertise (Kwasi Dartey-Baah & George Kofi Amoako, 2011)

            

In The Virginian-Pilot it was noted that "The Father of Job Enrichment" and the originator of the "Motivation-Hygiene Theory" "became both an icon and a legend among post-war visionaries such as Abraham Maslow, Peter Drucker and Douglas Mac Gregor. In academic, management and scholarly circles, the mention of the surname 'Herzberg' alone was sufficient to indicate an awareness and knowledge of his concepts and contributions. In 1995, the International Press announced that his book Work and the Nature of Man were listed as one of the 10 most important books impacting management theory and practice in the 20th century."Frederick Herzberg's book 'The Motivation to Work', written with research colleagues Bernard Mausner and Barbara Bloch Snyderman in 1959 was  first established his theories about motivation in the workplace. Herzberg's survey work, originally on 200 Pittsburgh engineers and accountants remains a fundamentally important reference in motivational study. While the study involved only 200 people, Herzberg's considerable preparatory investigations, and the design of the research itself, enabled Herzberg and his colleagues to gather and analyze an extremely sophisticated level of data (Christina M. Stello, 2009).

            

Herzberg's research used a pioneering approach, based on open questioning and very few assumptions, to gather and analyze details of 'critical incidents' as recalled by the survey respondents. He first used this methodology during his doctoral studies at the University of Pittsburgh with John Flanagan who later become Director at the American Institute for Research who developed the Critical Incident method in the selection of Army Air Corps personnel during the Second World War. Herzberg's clever open interviewing method accumulating far more meaningful results than the conventional practice of asking closed (basically yes/no) or multiple-choice or extent-based questions, which assume or prompt a particular type of response and which incidentally remain the most popular and convenient style of surveying even today - especially among those having a particular agenda or publicity aim.

            

Herzberg also prepared intensively prior to his 1959 study - not least by scrutinizing and comparing the results and methodologies of all 155 previous research studies into job attitudes carried out between 1920 and 1954.The level of preparation, plus the 'critical incident' aspect and the depth of care and analysis during the 1959 project, helped make Herzberg's study such a powerful and sophisticated piece of work.Herzberg expanded his motivation-hygiene theory in his subsequent books: Work and the Nature of Man (1966); The Managerial Choice (1982); and Herzberg on Motivation (1983).Significantly, Herzberg commented in 1984, twenty-five years after his theory was first published:"The original study has produced more replications than any other research in the history of industrial and organizational psychology." The absence of any serious challenge to Herzberg's theory continues effectively to validate it. Herzberg’s central theory is very relevant to modern understanding employer/employee relationships, mutual understanding and alignment with the theories of hygiene and motivators (Christina M. Stello, 2009).

Electrical Hazard

What are electrical hazards
An electrical hazard is a dangerous condition where a worker can or does make electrical contact with energized equipment or a conductor.  From that contact, the person may sustain an injury from shock, and there is a potential for the worker to receive an arc flash (electrical explosion) burn, thermal burn or blast injury.

Electricity can either be "static" or "dynamic".  Dynamic electricity is the uniform motion of electrons through condition (electric current).  Static electricity is the accumulation of charge on surfaces as a result of contact and friction with another surface.

According to the Electrical Safety Authority (ESA) there were 83¹ electrocutions in Ontario from 2001 through 2010.  According to ESA, the most common cause of occupational electrocution is using an improper procedure (60%)².

What the law says
Employers need to develop and implement a written health and safety program that supports the control of electrical hazards in the workplace and follow the regulations that apply to electrical hazards in the workplace.  For example, the Construction Regulation (Ontario Regulation 213/91 Section 182) is very specific about who can work on electrical equipment e.g. an electrician certified under the Trades Qualification and Apprenticeship Act.

How to Create Video

1. Plan Before You Shoot
Creating an outline of what you want your final video to look like will help you know what shots you need to get, so that when you are finally editing your video, you’ll know you have everything you need.

2. Pay attention to lighting
Make the most of the available lighting in the room. This may mean making sure that all of the lights in the room are switched on. If you’re filming in a room with large windows, try to sit facing the window. Avoid sitting behind a bright light source: if your camera is set to auto exposure you will appear very dark in the frame. Use any good, direct source to light your face and shoulders desk lamp, two LED flashlights pointed toward you, etc.

3. Frame the presenter correctly
A common mistake is to frame the presenter with too much head room. As a rule of thumb, ensure that the eyes of the presenter are about two thirds of the way up the frame. If you have too much dead space above the head of the presenter it looks poorly composed. Make sure you pay attention to everything in the shot. Is there stuff on the walls that you want in frame? Is there a messy shelf behind you? Also, if your frame isn’t working out in one spot, try to move to a different area.

4. Bring the microphone as close to the sound source as possible
A common mistake is to record sound through the microphone on your computer or camera, and for the presenter to stand too far away from the camera. This will result in poor quality sound. If you are using this microphone to record sound, move the presenter closer to the camera. Even better – use a headphone mic off of your video chat headset to mic your video; place it right below your mouth, out of frame. This will dramatically improve the sound quality. Reduce background noise by filming in a quiet spot, turning off electrical equipment, closing windows and letting family members (or if at work, co-workers) know that you are filming and you need them to keep it down.

5. Be natural
Speak naturally, conversationally, and from the heart – just as if you would if you were sitting with a friend. Avoid the temptation to copy the tone of voice and mannerisms of TV presenters. You will be more engaging if you are authentic – just be you.

6. Keep it short
Please, if possible, keep it under 2 minutes. There’s a shorter attention span for people who aren’t familiar with you or the topic. If you have to go over, try to stay between 2 to 3 minutes.

7. Create interest in the first 10 seconds
Don’t take yourself or the content too serious. Try to convey something funny, witty and/or interesting in the first 10 seconds; this could be making a joke or re-enforcing a point from the content.

8. Take multiple takes
Don’t worry about what you’re getting at first. Put your camera on record and recite the tips over and over until you feel good about your tone and delivery. Then look back to see how it turned out. If you get caught up in making it perfect, you may spend too much time on it. Be sure to give yourself about five seconds between the camera starting and anyone speaking. This will be a big help when you’re editing!

9. Fonts
If you are using titles or text anywhere in your video, stick with clear fonts that are large enough to read. Upper and lowercase are easier to read. Do not use script fonts; they are too difficult to read quickly.

10. Editing

• PCs come with Windows Movie Maker, and Macs come with iMovie. Both are simple and easy-to-use software programs for basic editing. You don’t need to get over-the-top with effects, but play around. Remember that you can undo things if they aren’t working out just right.
• From clip to clip you may notice that your sound is lower or higher. To even it out, you can adjust each audio clip.
• Add text or insert pictures if you feel like these will make your video really shine.
• Be careful not to cut off the beginning or end of words people are saying.
• Play with transitions. By simply adding a fade effect between one scene and another you can really improve your production value.
• Keep it simple. When people watch a video that was edited well, they don’t even notice the editing.